​​​Online advertising through social media and pay-per-click are powerful tools. Combined with good landing page designs, offers, forms and user funnels, you can convert more people to actual sales. The buyer journey has changed, let’s get you adapted online and enriching your new customers.

Google Pay Per Click, or, PPC is one of the best forms of online digital advertising. It works in the retail, mobile app and B2B space extraordinarily well. The cost per conversion is typically low, and many businesses, once they see the value in PPC, expand their budgets year over year to increase there bottom line.

For retail, Google has it’s own shopping platform and it’s where you see things for sale on the top of searches. It only happens when you’re signed in, or when Google knows something about you so it can target a specific product when you search. If you have an e-commerce store, and are anxious for sales, this is a great place to start.

For mobile applications, Google has one of the best platforms for converting real users. Between it’s targeted advertising and the ability to run video ads on the Google Play Store apps, you can hyper target new users to download your app.

For B2B, Google doesn’t disappoint. With the proper internal processes in place, we’ve seen an increase of leads by around 1000% compared to other channels. That is highly focused, vetted and qualified leads that you are giving up to your competition. But the good news is a lot of small businesses haven’t even heard of PPC yet.
Get ahead of the competition and contact us today.

Bing SEM, or Search Engine Marketing is no stranger to the online advertising world. In fact, Bing pulls in 5,000,000,000 searches a month. Five billion is not a channel you want to pass on. Bing has cross channel support just like Google. It’s a native Microsoft search engine so it also shows up on mobile devices, apps, XBOX and Windows OS.

For retail, Bing has the ability to also geo-target and show relative ads to its users. Useful for technology related businesses that want to increase sales since the Bing ads platform is heavily embedded into games, apps and Windows OS.

For mobile apps, Bing is a good contender. As stated before, tech savvy users tend to sway towards tech savvy advertising. Increase mobile app downloads by targeting people on their phones and cross promoting on other devices like Windows OS or XBOX.

For B2B, Bing really shines through. Some markets tend to fair better with Bing ads because their competitors are using exclusively Google, or just haven’t caught on to Bing yet. Getting keywords dirt cheap is something we look out for. So if you’re considering paid advertising for your small to medium business, let us try out both platforms for you. We will report back after 90 days which one we think suits you’re business the best. Wait, did we just A/B test Google Vs. Microsoft? Yes, yes we did.