Digital Marketing Services
Online advertising through social media and pay-per-click are powerful tools. Combined with good landing page designs, offers, forms and user funnels, you can convert more people to actual sales. The buyer journey has changed, let’s get you adapted online and enriching your new customers.
Paid Search – Google Pay Per Click Services
Google Pay Per Click, or, PPC is one of the best forms of online digital advertising. It works in the retail, mobile app and B2B space extraordinarily well. The cost per conversion is typically low, and many businesses, once they see the value in PPC, expand their budgets year over year to increase there bottom line.
For retail, Google has it’s own shopping platform and it’s where you see things for sale on the top of searches. It only happens when you’re signed in, or when Google knows something about you so it can target a specific product when you search. If you have an e-commerce store, and are anxious for sales, this is a great place to start.
For mobile applications, Google has one of the best platforms for converting real users. Between it’s targeted advertising and the ability to run video ads on the Google Play Store apps, you can hyper target new users to download your app.
For B2B, Google doesn’t disappoint. With the proper internal processes in place, we’ve seen an increase of leads by around 1000% compared to other channels. That is highly focused, vetted and qualified leads that you are giving up to your competition. But the good news is a lot of small businesses haven’t even heard of PPC yet.
Get ahead of the competition and contact us today.
Paid Search – Bing Advertising Services
Bing SEM, or Search Engine Marketing is no stranger to the online advertising world. In fact, Bing pulls in 5,000,000,000 searches a month. Five billion is not a channel you want to pass on. Bing has cross channel support just like Google. It’s a native Microsoft search engine so it also shows up on mobile devices, apps, XBOX and Windows OS.
For retail, Bing has the ability to also geo-target and show relative ads to its users. Useful for technology related businesses that want to increase sales since the Bing ads platform is heavily embedded into games, apps and Windows OS.
For mobile apps, Bing is a good contender. As stated before, tech savvy users tend to sway towards tech savvy advertising. Increase mobile app downloads by targeting people on their phones and cross promoting on other devices like Windows OS or XBOX.
For B2B, Bing really shines through. Some markets tend to fair better with Bing ads because their competitors are using exclusively Google, or just haven’t caught on to Bing yet. Getting keywords dirt cheap is something we look out for. So if you’re considering paid advertising for your small to medium business, let us try out both platforms for you. We will report back after 90 days which one we think suits you’re business the best. Wait, did we just A/B test Google Vs. Microsoft? Yes, yes we did.
Social Media Advertising Services
Facebook Advertising Services
Facebook is by far the largest social media channel. If you’re looking to increase your sales, this is the place to be. It works well on both B2C and B2B spaces as well as promoting mobile apps & games.
LinkedIn Advertising Services
LinkedIn is the go-to space for business people. Hence, if you’re a B2B company, LinkedIn is where you want to be. Robust advertising platform with a cheap entry cost.
Youtube Advertising Services
Run through the Google PPC platform, Youtube ads can be just the right channel for you to advertise on. You don’t need fancy hollywood budgets, we can show you how to get started for cheap.
Instagram Advertising Services
Instagram is the “hip” and “cool” place to be amongst many generations. The integration of sponsored ads into the timelines is seamless, and hence, has a great return on investment. We’re here to help you navigate the rules & tight regulations of Instagram ads.
Twitter Advertising Services
Twitter is another great avenue for advertising. With Twitter cards, you can show specials for retail or B2B services. It’s an advertising channel that should be definitely considered for those wanting a good ROI on their ads.
Snapchat Advertising Services
Snapchat has had its ups & downs over the past few years. But it has come through with shining examples of user engagement with a brand. Need help brainstorming ideas? We love brainstorming ideas!